In April of this year (2008),the New York Times ran a small article on coupons being delivered to one's cell phone. Here's what we find exciting: We felt that local people wanted local deals from local businesses.
"In fact, when JupiterResearch asked consumers which types of mobile-coupon offers would interest them most, a good 70 percent said “none of the above” when presented with a range of options. Among those willing to give the idea a try, the most appealing offers were discounts at restaurants, at stores of their choosing and at local businesses."
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