Saturday, July 26, 2008

Mobile Ads: Not So Fast

Mobile advertising revenues aren't growing as fast as expected, and that could spell trouble for a bunch of venture-funded startups.

Realistically, no matter how often you see people checking e-mail on a BlackBerry or surfing the Web on an iPhone, the vast majority of consumers are just beginning to use their phones for functions, other than calling, that are conducive to ads. Today, only some 16% of U.S. wireless users access the Web on those devices at least once a month, according to JupiterResearch.

Read the rest at Businessweek.

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