A few excerpts....
"About 23 percent of U.S. mobile phone users have seen advertising on their cell phones in the last 30 days and about half of them responded to the ads..."
"The number of phone users who recalled seeing mobile ads rose by 38 percent to 58 million in the fourth quarter compared with 42 million in the second quarter"
"14 percent said they were open to ads as long as they were relevant to their interests,"
Read the rest at Reuters
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