By Patrick Schaber
Imagine this:
You’re sitting at your desk slightly before noon on any given day and the hunger calls are loud from your stomach. Yes, it’s time for lunch. You head for the door and start thinking about what might taste good today as your cell phone notifies you that an incoming text message has arrived. With your mind still on food you reluctantly check the message…
…but wait…
The text message is from the sandwhich deli two blocks down on the right. They’re having a special today that inludes a free cookie! All you have to do is show that text message at the deli and you get the cookie with your sandwhich. All of sudden, a sandwhich would taste really good today.
How about that for Local advertising? Can you get any more local?
An article I saw recently caught my attention and led me to look into location-based text advertising. The article profiled Julian Reytel of SuddenDeals.com.
From the article: Location-based services offer consumers something they want based on where they are. Reytel’s start-up company sends free electronic coupons he calls “Sudden Deals” to the cell phones of people who sign up to receive them. Coupons are delivered based on where in the city consumers plan to be that day. (His service can’t track their actual locations, though that’s coming soon from a competitor.)
Consumers can redeem a coupon, which is really a text message, by showing the merchant the coupon on the cell phone’s display screen.
This is by no means a new advertising technology, but I’ve seen more than a few articles talking about advertising via text in the last couple of months. The medium is definitely gaining momentum. As long as the texting content doesn’t go the way of spam, I think this is a win-win effort for advertiser and consumer.
What are your thoughts? Too intrusive or worth trying?
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